If you're going to indulge on a new item for your makeup bag, be sure that it's a primer. A slightly dull purchase, I know, but trust me.
I may have said this before, but i'll say it again - think of a primer as a base coat for your face. That sounds wierd, but a good base coat ensures that nail polish effectively sticks to the nail, fills in any lines for a smoother finish and helps protect the skin. This applies to primers; it fills in fine lines to give the appearances of smoother skin, it eliminates the need for frequent touch-ups, and allows makeup to glide onto your face with ease (which essentially means you use less product - meaning it's also quite cost effective!). However, there aren't just primers for foundation, primers for eye makeup are equally as important, ensuring that your shadow has that 'freshly applied' look right until removal at the end of the day.
Primers aren't the most glamorous of products, but they should be a staple in every girls makeup kit.
Therefore, I have chosen to compare two best-selling eyeshadow primers to see what one comes out on top:
"Stay Don't Stray"
This top-seller from my personal favourite brand Benefit doubles as an eyeshadow AND concealer primer. It promises to keep concealers from creasing, and shadows stay "vibrant and true". It already has a celebrity following (Such as Pretty Little Liars' Ashley Benson) and comes in a neutral shade that adapts to every skin tone.
The primer comes in a 10ml tube with a custom airless pump. It's a compact size meaning it would fit easily in your bag, with a removable cap.
What's good about it...
It holds my makeup for the entire day. Also, the idea that it doubles up as a concealer primer makes it seem like you're getting more for your money. I'm usually not a fan of multi-use products as I feel that they concentrate more on being a mediocre product for all instead of a great product for a single use, but this is great.
What's bad about it...
The pump! It claims to be custom made to ensure that only a tiny amount is distributed, and the instructions on the Benefit website say that the pump needs to be pushed 'gently', however this is simply not an option. The pump is quite stiff, and it distributes far too much product meaning that a lot of it is wasted. The diagram on the packaging illustrates that only 6 tiny dots are needed, and the amount that is distributed is enough for maybe 3 or 4 applications! It is also priced at a whopping £19.50, which I believe is a bit overpriced as you're wasting over half of the product.
Awarded a 'Highly Commended' in the 2012 Beauty Club Awards, Urban Decay's primer potion is a well known product in the beauty industry and is used by makeup artists and beauty lovers alike. Promising that eyeshadow will remain crease-free, the primer comes in a neutral nude that's slightly lighter than 'Stay Don't Stray'.
The primer that I have is actually travel sized, and was included as a bonus product with their legendary Naked palette, meaning that the size is much smaller and it has a wand for easy application that isn't featured on the original product. The original product is 11ml, and comes in a squeezy tube with a super-thin needle nose tip to ensure that you don't waste any of the product.
What's good about it..
Right from application at 8am up until I removed my makeup at 8pm my eyeshadow stayed put. Towards the end of the day I start getting a bit sleepy and carelessly rub my eyes, and when everything else smudges my eyeshadow stays strong. I also like the applicator wand on the travel sized bottle as it allows the product to be distributed sparingly and evenly without having to use your fingertips (I have a thing about using my hands to apply products - it's almost OCD!), and the thin nozzle applicator on the original product is great for avoiding wastage. I also like that it is priced at £14.50, which I believe is a reasonable price for the results it delivers.
What's bad about it...
Honestly, there isn't lot I can say about this product. The only negative I would say is that it woud really have an edge over other primers if the wand was kept instead of the nozzle, as it was a surprise that the packaging and applicator was completely different on both sizes.
They both do the job well, however due to distribution and the actual cost of the product the Urban Decay 'Primer Potion' is the favourite. Benefit have perfected the product, but the packaging needs a bit of work, where as you get more for your money with the Primer Potion - not just by using less due to effective dispensing of the product, but you get 1ml more primer for £5 less.
Which one is your favourite? Or is there another eyeshadow primer that you think beats them both?