Wow, that's a mouthful!
I've been wanting a gel liner since watching various fashion vlogs, and after seeing a ginormous poster advertising Maybelline's it finally gave me the push to buy one!
The thing is, there's just so much expectation for this product. On the Maybelline website, the eyeliner claims to last up to 24 hours, be smudge and water resistant, and carries a whole other level of expectation due to it being 'catwalk-inspired'.
It's really strange, because the gel is so soft that you literally need to just touch the tip of the brush. The texture is a lot creamier than I thought it would be, so I needed to wipe off the tip on the side of the gorgeous pot and make it all messy so I wasn't left with too much gel.
The gel, along with the incredibly precise and professional liner brush, has the ability and versatality to create a whole range of looks from just varying in thickness and angle and intensity of colour. I can definitely understand why it is cat-walk inspired, and wouldn't be surprised if it get's into the makeup bags of celebrities and makeup artists alike.
As for it lasting 24 hours, I can safely say it delivers in that aspect. It's taken me two facial wipes and a facial cleanser, and I still have hints of a line. Arguably, it could be a little too hard to take off, but it makes such a difference to your eyes that I don't mind that it doesn't budge for well over 24 hours.
I didn't use it to line the bottom of my eyes, as I prefer the pencil but I love the way the brush enables you to create a thicker line without too much hassle.
I would advise that you wipe the brush clean after every use, as i've found that the gel dries really quickly and makes the brush really stiff and sharp on your eyelid :(
Overall, a well recommended eyeliner that I will definitely be using again. And for only £7.99, it's an absolute steal! You can purchase Eye Studio Lasting Drama Gel Eyeliner 24H in Intense Black and Brown at your nearest Maybelline concession stand.